Greycoat
was founded in 1976 and obtained a public listing
in 1978 when it reversed into Chaddesley Investments.
Since its inception it has specialised in high quality
prime central London office schemes.
The next twelve years were typified by phenomenal
growth as Greycoat PLC acquired a significant reputation
as a developer of large, technically advanced office
buildings in both central London and the United States
together with retail schemes in the UK provinces.
There
have been SIX DISTINCT PHASES in the company’s
history.
The FIRST PHASE involved a well-timed and successfully
completed development programme. Early developments
like Cutlers Gardens,
EC2, Shortlands in Hammersmith
and 250 Euston
Road NW1 were undertaken with institutions
who provided the financial resources and retained
a substantial part of the equity. As the company
grew, schemes were undertaken in joint ventures where
a much larger proportion of the equity was retained – Victoria
Plaza, SW1 and the three phases of Finsbury
Avenue in the City fall into this category. In the
latter part of the 80’s schemes were undertaken
solely by Greycoat where all the equity was retained.
Embankment Place WC2, 123/151 Buckingham
Palace Road SW1 and
Britannic House, 1
Finsbury Circus EC2 were such
schemes.
In 1983 an office was opened in
New York and in 1984 a City of London office complimented
the Mayfair headquarters. Both made significant contributions
to the development programme and asset growth. During
this period Greycoat made substantial corporate acquisitions,
City Offices PLC, LawLand PLC and Churchbury Estates
PLC, which provided property development and investment
stock. The end of the first phase saw the major development
schemes completed and successfully let by the end
of 1990, however, there were already signs that the
property market was about to experience a significant
downturn.
Greycoat’s SECOND PHASE ran
from the end of 1990 to the end of 1993 and was typified
by a market recession and a focus on survival. Ironically
the size and success of the trophy buildings let
at the top of the market in 1990 and retained as
investments were becoming the most over-rented and
heavily discounted properties. Greycoat had however
stopped its development programme in time and had
no development exposure.
Following the recession of
the early 1990s the THIRD PHASE was one of consolidation
and rebuilding of the company which started in 1994.
During this year the Board was substantially reconstructed
with Peter Thornton as Chief Executive, Martin Poole
as Finance Director and Chris Strickland as Development
Director. In essence the focus remained on prime
central London offices where five sites (7 Bishopsgate
EC2, 1 Great St. Helens EC3, 99 Gresham Street EC2,
Bolton Street W1 and Equitable house EC3) were bought
for cash and developed into the 1997/1999 cyclical
upturn. Non-core properties were sold and the investment
portfolio reshaped by the sale of its two largest
properties, Embankment Place and Buckingham Palace
Road.
In addition 20, 30 and 80 Cannon
Street EC4 were all bought as part of the programme
of acquiring investments in the core areas of Central
London where value could be added.
In 1998 Greycoat
ventured into a different type of “development” acquiring, with partners
Merrill Lynch and Hermes, the half-let former Nat
West Tower in the City – successfully transforming
the complex into “Tower 42” a flexi-let
office village. In addition to transforming the tower
building, Greycoat was the developer for the 20 and
30 Old Broad Street developments which form part
of the Tower 42 estate.
The FOURTH PHASE saw the company
move from the public to the private sector. In July
1999 the executive directors of Greycoat successfully
completed a management buyout of Greycoat PLC financed
by Merrill Lynch. The MBO assumed a five year business
plan based around the existing £550 million
property portfolio incorporating an element of new
Central London business.
The
last major development commenced by Greycoat in this
phase was the imposing Moor House development in
London Wall which was co-owned with Hammerson and
Henderson. This was completed in October 2004
The
FIFTH PHASE commenced in 2003 with the Executive
Directors acquiring the company from Merrill Lynch.
The SIXTH PHASE commenced in March 2006 when Greycoat
established a new Central London Office Development
fund with investors, an affiliate of Government of
Singapore Investment Corporation Real Estate, Scottish
Widows, ING and Mn Services.
Approx £130m of equity was raised and invested
during 2006 in three sites – 101 New Cavendish
Street W1, Tower House, Trinity Square EC3, and 30
Crown Place, EC2.
In 2009 Greycoat Real Estate
LLP was formed and currently asset manages Devonshire
Square, Tower 42 and Crown Place in the City of London
and 101 New Cavendish Street in the West End.
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